The History and Cultural Impact of Lego

Lego, founded in 1934 by Danish carpenter Ole Kirk Christiansen, has transformed from a simple wooden toy manufacturer into a beloved global brand known for its colorful building bricks. Initially focused on furniture making, Christiansen pivoted during the Great Depression to create toys. The brand's turning point came in 2000 when it was named 'Toy of the Century.' Lego's cultural impact extends beyond mere play; it has formed partnerships with major film franchises and television shows, appealing to a diverse audience. Through innovative strategies, Lego has maintained relevance and has become a symbol of creativity and education, demonstrating its capability to evolve while preserving its core essence.