Festival of Stores: A Global Celebration of Shopping Culture

The Festival of Stores is an international event that integrates shopping, entertainment, and cultural experiences into a family-friendly festival. Inspired by exemplars such as the Dubai Shopping Festival and Istanbul Shopping Festival, it aims to unite diverse audiences through citywide participation of major shopping malls, offering not only retail opportunities but also leisure and social activities. This project analyzes the structure, impact, and strategies of these festivals to develop an inclusive model for future store festivals worldwide, emphasizing economic, cultural, and social benefits while fostering urban development and tourism.

Идея

To explore how shopping festivals integrate commerce, culture, and entertainment to create vibrant community events that boost local economies and foster global connections through retail experiences.

Продукт

A detailed research study on global shopping festivals' organization, best practices recommendations booklet for event managers, and a promotional brochure showcasing the developed festival model for stores.

Проблема

There is a lack of comprehensive models and guidelines for organizing successful, culturally sensitive shopping festivals that effectively combine economic growth with community engagement across different urban environments.

Актуальность

With increasing globalization and urbanization, effective organization of large-scale retail festivals can significantly contribute to economic development, cultural exchange, and social interaction in metropolitan areas.

Цель

To study the characteristics and impacts of global shopping festivals such as the Dubai Shopping Festival and Istanbul Shopping Festival and propose a comprehensive model for organizing successful festivals of stores in various cultural contexts.

Задачи

1) Analyze key elements and strategies of existing shopping festivals like Dubai Shopping Festival and Istanbul Shopping Festival; 2) Identify factors contributing to their popularity and economic benefits; 3) Investigate the role of shopping malls and urban spaces within these events; 4) Evaluate the socio-cultural implications of these festivals; 5) Develop guidelines for organizing inclusive and sustainable festival of stores events; 6) Create promotional content reflecting best practices; 7)

Ресурсы

Access to festival data and archives, interviews with organizers and participants, time allocation for field studies during festival periods (June-August), research software for data analysis, collaboration with retail centers

Роли в проекте

Project Manager, Research Analyst, Cultural Consultant, Event Coordinator, Marketing Specialist

Целевая аудитория

Event organizers, urban planners, retail industry professionals, cultural researchers, city tourism departments

Предпросмотр документа

Наименование образовательного учреждения

Выполнил:ФИО

Руководитель:ФИО

Содержание

Введение

Historical Development of Global Shopping Festivals

Structural Components and Organizational Models

Economic Impact on Urban Development

Socio-Cultural Significance

Audience Analysis and Engagement Strategies

Marketing Communication Approaches

Challenges in Organizing Large-Scale Store Festivals

Recommendations for Sustainable Development of Store Festivals

Заключение

Список литературы